The Need for Language Skills in the American Economy
That was the message echoed throughout the Joint National Committee for Languages and National Council for Languages and International Studies (JNCL-NCLIS) Advocacy Days meeting. Rosetta Stone Senior Director for Language Learning, Lisa Frumkes, was asked to present at the gathering and returned with some encouraging news from some of the nation’s leaders in the acquisition of language skills.
To the point, the group heard from Sonia Zumborsky, Director, Product Field Support & Communications and Digital Globalization at Marriott International. Marriott is leveraging Rosetta Stone programs to provide the communication skills necessary for employees of a large multinational hospitality organization. Among the group, she stressed the importance of language learning in businesses like hers and cited the central role Rosetta Stone is playing in their initiatives.
Although Marriott has been multinational since its early days, plenty of other companies are only now expanding their footprint to include foreign countries. Or, they are taking advantage of the employees being produced overseas. Either way, language skills will only become more important as the world’s economy consolidates.
The new Commission on Language Learning was also discussed. The goal of this organization is to become the premier thought leader in the language learning space, both in the education and business markets. The information they produce in the near future should serve as primary sources for anyone doing work in the language learning field, including those in private business.
Finally, Ms. Frumkes herself had the opportunity to address the JNCL-NCLIS delegates on the topic on Languages for Specific Purposes; this branch of materials goes into much more depth, giving the learner specialized vocabulary and situations for their occupation or needs. This approach to language learning is proving to be a game changer in the corporate space. Not only does the learner acquire general language skills, but also knowledge that can be immediately applied during their work day.
Overall, Advocacy Days offers a glimpse into the future of language learning, its successes, and the way forward. This is all toward the goal of making America, including its business, more competitive internationally.