[NEW eBook] How Language Impacts Business
Corporate training can be a tricky business. Some initiatives can show true value immediately while others remain ambiguous. We wanted to get some deeper insight into just what is happening in today’s workplace.
We recently completed the 2016 Rosetta Stone Business Impact Survey. We wanted to know just how valuable corporate language learning is to the people who would know best – our customers! The results of the survey are now available in our new, in-depth ebook, “How Language Impacts Business”.
81% of people take some sort of language courses before they start a career, usually in high school or college. Yet, only 46% said they were amply prepared to use that language once they reached the workplace.
That disparity produces a lot of need for language training, particularly considering how business is growing internationally. When businesses choose to attack this problem, what kind of results are they seeing? When you download the ebook, you will have access to insights like these:
Language learners tend to experience marked benefits in four work skills: confidence, performance, productivity, and customer service. We show you which industries and job positions see the biggest gains in those areas.
Then we switch to the opposite view – what value do employees feel language training has provided them?
In previous projects, we’ve seen that language learning provides employees with opinions that:
- They are more engaged in their work
- They are better prepared to advance in their careers
- They have expanded their worldview (important in today’s multinational economy)
- They are more likely to remain with their current company
We show you which employees are more likely to have these views.
In another string of questioning, we got down to the bottom of the topic with which every employer is concerned – attracting and keeping millennial workers. We found out what they want out of an employer and how they would like to be developed as professionals. The results were enlightening.
We’re really excited about how the survey turned out and the insights it has provided. It will help us serve our customers better but, more importantly, it will help all businesses address their needs and reach their goals.