Four Reasons for a Business Language Strategy
Recently, Rosetta Stone President of Global Enterprise and Education Judy Verses contributed an article to Huffington Post Business blog. In it, Ms. Verses describes how even though business is more global than ever before, companies are still neglecting language learning.
Harvard Business School professor and former head of global investment for Goldman Sachs, Robert Steven Kaplan, goes as far as to say this neglect is a ‘blind spot’ that ‘makes global businesses, in particular, vulnerable’.
Ms. Verses continues to highlight four particular reasons for your business to adopt a comprehensive language learning strategy:
1. A decrease in productivity
Language struggles result in less productive relationships, longer customer service resolution times, and increased stress among mixed teams. Even though a recent study shows that 90 percent of senior business leaders recognize language challenges in their companies, only one in three are proactively engaging Human Resources to address these shortcomings.
2. A competitive edge
If you can unlock this explosive global economic growth, you gain a competitive advantage. According to a Rosetta Stone survey, more than half of customer service and sales staff reported that language learning has enabled them to serve a larger range of customers. 75 percent said language skills have made them more effective at their jobs. These stats prove that language learning is not only a productivity strategy, but also a growth strategy.
3. Decreased need to hire externally
Many companies believe the solution to their language troubles is to hire employees with certain language skills externally. Not only is this approach more expensive, but there is also no guarantee that external hires will be successful in other aspects of their jobs. Language training can help turn high-performing internal employees into valuable international assets.
4. Attracting Millennials
The Millennial generation is now the largest component of the active workforce. These employees are well aware that international experience will make them more marketable during their careers and are looking for ways to gain the skills necessary to take on those assignments—including language learning.
Click here to read the Huffington Post Business blog entry.