President, Chief Executive Officer & Chairman of the Board of Directors
John Hass was named interim president and chief executive officer of Rosetta Stone in April 2015 after serving as a director on the Rosetta Stone Board the previous year. One year later, Mr. Hass assumed those roles permanently and was also appointed Chairman of the Board of Directors. A former investment banker and CEO, he was a managing partner at Goldman Sachs prior to his retirement from the firm in 2006. Prior to that, he had an 18-year career as an advisor holding numerous senior roles primarily in New York and Chicago. He went on to serve as the CEO of OptionsHouse, an online brokerage firm, from the company's launch through its initial growth phase. More recently he has served on a number of public and private company boards, including Rosetta Stone.
In addition, John serves on the board of directors of WITNESS, Inc., a global-human rights nonprofit, and serves as a trustee of The Museum of Contemporary Photography.
Chief Financial Officer
Tom Pierno is responsible for all financial functions at Rosetta Stone, including accounting, finance, tax, investor relations, and treasury. He also oversees the company's global distribution and fulfillment functions.
Prior to joining Rosetta Stone in 2012, Tom served as CFO and directed supply-chain and IT operations at the marketing-communications firm Vertis Communications. Previously, he was vice president of Financial Planning and Treasury at Comverse Technology, a global provider of software and systems; in that role, he was responsible for worldwide budgets, forecasts, and treasury operations. Tom also served as senior vice president and controller at AOL for 11 years, during which he held various financial-leadership positions in the areas of subscription services, compliance, and strategic acquisition. Before that, Tom was CFO at World Color Press, a publicly traded printer of magazines, catalogs, direct mail, and books. He began his career at Ernst & Young as a certified public accountant.
Tom graduated summa cum laude with an MBA and BBA in accounting from Pace University. He speaks English and is learning Mandarin.
Sonia G. Cudd
General Counsel & Secretary
As General Counsel & Secretary, Sonia Cudd oversees legal, corporate governance, government affairs and compliance matters, as well as human resources for Rosetta Stone worldwide. Sonia joined our team in January 2015 from Keurig Green Mountain Inc., where she served as Vice President, Associate General Counsel – Corporate and Corporate Secretary.
Sonia has over 20 years of legal experience with Federal agency, large law firm and in-house counsel with multi-national organizations roles, including as Ethics and Employment Counsel at the Bill & Melinda Gates Foundation Trust, Assistant General Counsel and Assistant Corporate Secretary at McCormick & Co., Inc., at Blank Rome LLP, and at the US Securities & Exchange Commission. Prior to her practice of law, she was a financial analyst at Citicorp.
Sonia earned a BA in Finance and a BS in Economics from Hood College in Frederick, Maryland and a Juris Doctor from John Marshall Law School in Chicago, Illinois. Sonia speaks conversational Spanish and is learning Italian.
SVP, Global Consumer
Philip Dunne is Senior Vice President, Global Consumer at Rosetta Stone and oversees all aspects of the company's consumer product division including marketing, ecommerce and product innovation. He specializes in understanding consumer needs, expectations and behavior, and developing product and marketing strategies that deliver positive results. Since joining Rosetta Stone in 2009, Philip has been at the helm of the digital transformation of Rosetta Stone's legacy language learning programs and the explosion of its mobile offerings.
Philip has an extensive background in the development and marketing of new technology businesses. At America Online (AOL) he enjoyed working on a wide variety of successful product launches in the digital imaging, entertainment, online security and data storage categories. Prior to that, Philip was a product manager at Cable & Wireless managing internet access and web hosting products. Earlier in his career, he worked in various finance and accounting roles and was a Fellow of the Chartered Association of Certified Accountants (FCCA) in the UK.
Philip holds a Masters in Business Administration (MBA) from Georgetown University and a Bachelor of Business Studies (BBS) in Finance from Dublin City University, Ireland. He is based out of Rosetta Stone's headquarters in Arlington, VA. He speaks English and is learning French.
President of Lexia Learning
Nick Gaehde is the President of Lexia Learning. He has been with Lexia since 2005, and became a member of the Rosetta Stone leadership team in 2013.
Nick brings to Rosetta Stone deep industry experience in literacy, software development and K–12 educational publishing. Having guided Lexia through several transformations, he has maintained a keen focus on the company's mission to help improve student literacy in schools and districts throughout the United States.
Prior to joining Lexia, Nick served as President of Educators Publishing Service, Inc. (EPS), a publisher of literacy solutions for the K–8 market. Before that, he held product management and marketing positions at Vertigo Development Group, Lotus Development Corporation, and New England Business Service. Nick has served on the boards of Massachusetts Branch of the International Dyslexia Society and ELLevation Education, a company focused on the needs of English language learners. In 2011, industry peers voted Nick as one of the five "EdNET Leaders to Watch," recognizing him for his significant contributions to the education industry. Nick attended Pitzer College, where he earned a B.A. in psychology with a focus on early childhood development, and earned his Master's at Boston University's School of Management. He speaks English and German.
Peter Brussard is Senior Vice President, Product at Rosetta Stone.
A data-driven and results-focused leader, Peter has a strong background in strategy & business development, product management, engineering management, marketing management, product design and business intelligence. Since joining Rosetta Stone through the Livemocha acquisition in April 2013, Peter and his team have been responsible for designing, developing, producing, launching and maintaining Rosetta Stone's award-winning suite of language learning products across the consumer, education and enterprise segments.
He has been instrumental in driving the transformation of Rosetta Stone's product development processes into an enthusiastic and successful embodiment of lean-agile development at a global, enterprise scale.
A graduate of University of California, Berkeley, Peter's 19-year career spans a variety of management roles at organizations large and small including Microsoft, Compare.NET, SecondSpace, DataSphere, and Livemocha. He is based out of Seattle, WA, speaks English and is learning German.
Patrick W. Gross
Patrick W. Gross has served as a director since February 2006, including serving as Chairman of the Board of Directors from May 2013 to March 2016 and Chair of the Corporate Governance and Nominating Committee since May 2012. He previously served as Lead Independent Director of the Board from February 2012 to May 2013.
Since 2002, Mr. Gross has served as Chairman of The Lovell Group, a private business and technology advisory and investment firm that he founded. Prior to founding The Lovell Group, Mr. Gross was a founder, and served as a principal executive officer from 1970 to 2002, of American Management Systems, Inc., then a publicly traded information technology, consulting, software development and systems integration firm. Mr. Gross is a director of Capital One Financial Corporation, Career Education Corporation, Liquidity Services, Inc. and Waste Management, Inc. Mr. Gross also currently serves on the boards of several private technology-based companies.
Mr. Gross previously served on the boards of Computer Network Technology Corporation from 1997 to 2006, Mobius Management System, Inc. from 2002 to 2007 and Taleo Corporation from 2006 to 2012. He holds a B.S.E. from Rensselaer Polytechnic Institute, an M.S.E. from the University of Michigan and an M.B.A. from the Stanford Graduate School of Business.
Laurence Franklin has served on the Rosetta Stone Board of Directors since May 2006 and as the Chair of the Company's Audit Committee since February 2012. He previously served as the Chairman of the Board of Directors from February 2011 to February 2012.
Since April 2014, he has served as managing partner of LF Enterprises, LLC, a private investment and business advisory firm. Mr. Franklin previously served as the Chief Executive Officer of Frette Srl, a leading manufacturer and retailer of luxury linens and home furnishings, from July 2011 until January 2014. Mr. Franklin served as President and Chief Executive Officer of Tumi Inc. ("Tumi"), a manufacturer and retailer of luxury travel, business and lifestyle accessories, from 2002 until 2009, and was a board member of Tumi until 2011. Prior to joining Tumi, he served as president of Coach Leatherware Company Inc. and General Manager of Elizabeth Arden Inc. Mr. Franklin began his career in the audit division at Peat, Marwick, Mitchell & Co., and later worked in the Management Consulting Services group at Price Waterhouse & Co.
Mr. Franklin earned a B.A. from Colgate University and an M.S. from the New York University Graduate School of Business. He serves on the boards of two private companies in addition to his role at Rosetta Stone, and is a qualified (non-practicing) Certified Public Accountant.
David Nierenberg was appointed to the Rosetta Stone Board of Directors in April, 2015. A professional investor in public and private equity since 1985, he has served on public, private, profit, and not-for-profit boards for over 30 years.
Mr. Nierenberg is Founder and President of Nierenberg Investment Management Company (NIMCO), which manages The D3 Family Funds, a family of investment partnerships which seek long term capital gain through investment in a concentrated portfolio of large block holdings in undervalued micro-cap public equities. The funds have $130 million under management.
Before founding NIMCO in 1996, Mr. Nierenberg was a General Partner of Trinity Ventures' first four venture capital partnerships where he invested in financial services, healthcare and other sectors. Mr. Nierenberg began his career at Bain & Company Inc., where he was a Partner, managing strategy, acquisition, and cost reduction projects.
Mr. Nierenberg is a member of the board of directors of Kuni Automotive. He serves as Vice-Chair of the Advisory Board of the Ira M. Millstein Center for Global Markets and Corporate Ownership at Columbia Law School. Mr. Nierenberg also serves as a member of the Research Advisory Council of Glass, Lewis & Co., and is a member of the Washington State Investment Board and the Board of Trustees of Whitman College.
Mr. Nierenberg holds a B.A., summa cum laude, from Yale College and a J.D. from Yale Law School and is a retired member of the Massachusetts State Bar.
Steven P. Yankovich
Steven P. Yankovich was elected to serve as a Director on the Rosetta Stone Board in October 2014.
Currently, Mr. Yankovich serves as Chief Product Officer at Magento Commerce. From February 2015 to November 2015, he led the creation of mobile, e-commerce and retail technology and business innovations at eBay Inc. as Vice President of Product & Technology of eBay Enterprise. Prior to that, he served as Vice President of Innovation & New Ventures at eBay Inc., as well as Vice President of Mobile.
Mr. Yankovich has served on the Board of eBay Inc.'s independent nonprofit since 2013. Since 2011, he has been a Board Observer at Appcelerator, a leading mobile development platform startup, and a Venture Advisor at Relay Ventures, a mobile focused venture capital firm. Mr. Yankovich has also served as a board member of PayPal's Giving Fund since 2013. Prior to joining eBay, Mr. Yankovich was an Entrepreneur In Residence at Adobe from September 2007 to December 2009. From April 1998 to June 2007, he was the Founder and Chief Technology Officer of Movaris Inc., an enterprise business process automation software company serving Fortune 500 companies.
Earlier in his career he served in various technical and technical management roles in the computer hardware and design automation space. As a technologist, Steve holds six patents and has 30 patents pending.
Caroline Tsay was appointed to the Rosetta Stone Board of Directors in December 2014.
Caroline is Vice President and General Manager of the Online Business at Hewlett-Packard Enterprise ("HPE") where she focuses on growing customers and revenue by engaging SMB/mid-market/enterprise prospects through several web and mobile experiences, digital marketing, and specialized sales.. Prior to joining HPE, Ms. Tsay held several product leadership positions at Yahoo!, most notably, Senior Director of Search & E-Commerce with responsibility for business strategy and product management of Yahoo! Search, Shopping, Homes, Autos, and Travel, where she launched consumer internet innovations that drove 500 million daily visits and $3.5 billion in revenue. She began her career at IBM in the Global Services division where she served as a Senior Consultant in the supply chain and customer relationship management practices.
Ms. Tsay has been recognized for several honors, including The National Diversity Council's Top 50 Most Powerful Women in Technology and Silicon Valley Business Journal's 40 Under 40. She is currently a director of Travelzoo, a publicly traded global media commerce company, and has served as Chair of Rosetta Stone's Business Advisory Committee since its formation.
Ms. Tsay holds an M.S. in Management Science & Engineering and a B.S. in Computer Science, both from Stanford University.
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