The Business Value of Language
The purchasing power of minorities in the U.S. will be more than $3 trillion by 2015 and 95% of consumers in the world live outside the U.S. Do your employees have the language skills required to help your company profit from these lucrative markets? Hear from Bruce Alan Johnson, a linguist and author of the book "Carry a Chicken in Your Lap – or Whatever it Takes to Globalize Your Business," as he discusses why North American companies cannot afford to remain monolingual and how language skills can drive value for companies.
Remaining Competitive in the Global Economy
Protecting domestic market share and expanding overseas is essential to success in business. Unfortunately, 99% of U.S. companies focus exclusively on the domestic market and ignore 95% of all consumers in the world. At the same time, foreign competitors are growing stronger in their home markets and starting to take market share in the U.S. This podcast will focus on industry insights and lessons learned from world-class companies who use enterprise language training to capitalize on globalization.
Unlock the Power of Language
Many people have negative experiences trying to learn a new language due to ineffective methods. They feel they are incapable of learning a new language — even though it is a natural ability everyone possesses. Hear from a linguist who speaks seven languages about why being immersed and learning how to think in the target language are essential to rapidly communicating in a new language.