Latest Posts - Page 2

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Kenya: An Emerging Business Powerhouse

Whenever businesses ponder branching out into international markets, they take several factors into consideration. These include the demand for their product or service in that market, the potential for growth, and the ease with which a workforce can be created. In Africa, untapped markets create many ripe opportunities for international businesses to expand, and Kenya may prove to be one of the most attractive options, according to a report published by the Society for Human Resource Management. Recent improvements are a draw Pat DeDonato, senior vice president of supply chain management at Cartus, a provider of global relocation solutions, wrote…

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Classroom vs. Immersion: Which Creates a Native-Like Brain?

There are two schools of thought when it comes to language learning. One is the traditional classroom approach, where students familiarize themselves with vocabulary and grammar in order to prepare themselves for speaking a target language. The other is the immersion method, which more closely resembles how a young child learns their first language. They are surrounded by native speakers and gradually absorb the language, with the native speakers rarely stopping to give the student any help or explanation. A researcher at Georgetown University Medical Center, Michael Ullman, used advanced techniques in brain study and set out to study which of the…

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How to Use Video in the Language Classroom

Along with being one of the fastest-growing forms of content on the Internet, it’s a natural fit for language professors. But how do teachers implement all the new video tools at their disposal? Turn Your Linguists into Film Makers Professor Binita Mehta, at Manhattanville College in Purchase, NY gave her French language students a fun assignment: to create a video, telling any story they wished, using French. Simple enough. The students drafted their scripts, reviewed them in groups, and took the process through two or three stages before they began shooting. A professor in a different department provided an overview…

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8 Q&A’s for the 8 Days of Hanukkah

Signs of holiday preparations are everywhere here in the United States these days. The lights are twinkling. Presents are being bought. Holiday displays are selling candles and gelt. Wait . . . what? Christmas isn’t the only holiday celebrated this time of year, and one of the more prominent holidays that come about is Hanukkah. So what’s with the candy coins and candlesticks? In honor of the eight days of Hanukkah, here’s a quick guide for gentiles to the top 8 (OK, 9) questions, and answers, about this ancient celebration.   Q: So is it Hanukkah or Chanukah? Or maybe Hanukah? A:…

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Rosetta Stone Hits the Track with USA Track & Field

We’re pleased to announce that Rosetta Stone is now the official language-learning solution for USA Track & Field (USATF), the national governing body for the sports of track and field, cross-country running, road running, and race walking in the United States. With this multi-year contract, all USATF member and Team USA athletes will have the opportunity to broaden their horizons by learning one of 24 languages in the Rosetta Stone suite of language-learning products. Additionally, GlobeSmart® online cultural training will be made available to USATF elite athletes and staff through Rosetta Stone’s partnership with Aperian Global, Inc. “We are very…

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Why Meetings Are So Painful, and How You Can Turn Them Around

Meetings are a common fixture of the corporate world. Businesses thrive on communication, and meetings are the best way to disseminate information to a large group of employees. With businesses stretching across more of the globe than ever, the importance of conducting meetings effectively has only grown. New technology has sprung up in recent years to make conducting business across international borders easier and more accessible, from conference calls to videoconferencing. However, technology is simply a tool, and while it can provide companies with more opportunities and methods to conduct international business, it falls to the individuals themselves to make…

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Aspen Skiing Company Uses Rosetta Stone to Help Keep Pace with Growth of Global Clientele

As the 2014-2015 ski season gets under way in North America, Rosetta Stone, the world’s leading provider of education technology and language-learning solutions, released a case study offering new evidence of the critical connection between customer service success and employee language-training programs for businesses operating in a global context. Based on an analysis of the Rosetta Stone® Language Learning Suite for Business program now in place at Aspen Skiing Company of Colorado, the study focuses on the impact of language training on market expansion, customer service, and workforce development challenges. Aspen Skiing Company—which operates iconic resorts at Snowmass, Aspen Mountain, Aspen…

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How Companies Can Handle Potentially Difficult Hires

When it comes to the hiring process, HR departments tend to keep things as standardized as possible. The need to recruit, interview, hire and on-board a high number of employees means that there needs to be a certain level of procedure to the process. Of course, the truth is that staff members are all unique, different from each other for any number of reasons ranging from cultural or ethnic background to physical or mental ability. This means that HR processes can’t be completely uniform, especially in instances where employees require special consideration due to disability. Understanding the prevalence of disabled…

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Descifrando 10 Dichos Navideños en Inglés

¡Ya llegó la temporada navideña! En el centro comercial, en el supermercado, hasta en la farmacia – en todas partes – ves artículos navideños como árboles, luces, esferas, papel para envolver regalos, etc. Entre estas decoraciones nunca faltan las frases de buenos deseos y, si vives en los Estados Unidos, están casi todas escritas en inglés. Aquí te damos una guía de dichos populares para que puedas escoger tarjetas para tus familiares o amigos y cantar los villancicos que ponen en la radio. Merry Christmas (Feliz Navidad) Merry es otra palabra para decir “feliz.” Es un poco arcaica, así que…

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Can Social Interaction Boost the Achievement of ELL Students?

All educators who work with English language learning students recognize that their lack of English skills can negatively affect their educational achievement. Researchers at Youth-Nex, the University of Virginia’s Center for Effective Youth Development, are zeroing in on one particular facet of the ELL experience: the lack of meaningful interaction with peers. A $580,000 grant from the W.T. Grant Foundation will allow the Center to study the interactions of ELL students with their classmates and to find out how those interactions affect their learning. What will be studied The study hopes to bring attention to how the social experience of…

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