Latest Posts - Page 11

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The Businesses with the Most Language Need

When we think of multinational companies, we often think of behemoths that, instead of focusing on one sector or vertical, have their hands in a little of everything. They are household names around the world with presences everywhere, including emerging markets that you didn’t even know were emerging. The truth is that in today’s multinational economy, businesses of all shapes and sizes have a need to compete globally. And that requires language skills other than your company’s native tongue. You think that you can’t compete with those multinational conglomerates, but your sales proposition might be in the fact that you…

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You Don’t Need to be a Tech Wizard for Blended Learning

The right blended-learning model has the potential to revolutionize your language-learning program. An obstacle that many schools and districts face is fear. Teachers worry that they have to be technology wizards in order for blended learning to be successful for them. That couldn’t be further from the truth, especially when it comes to language-learning solutions. There’s nothing to be afraid of The first thing to remember is that blended-learning applications, including those in the Rosetta Stone® Language Learning Suite, were designed with the end user in mind. That end-user base includes young children. Even the back-end operations of these systems,…

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Multinational Means Multilingual

The classic example of multilingualism in business is the road warrior, the go-to employee that is sent to establish offices in far-flung places and open emerging markets for the business. Although that employee still exists, in today’s multinational economy the need for multilingual employees is far greater than just your expatriates. Fewer and fewer companies can survive operating only in the American market. If they haven’t already, they will soon realize that the path to revenue growth lies overseas. That might mean establishing offices in emerging markets, onboarding employees from other lands, or simply finding new sources of materials. What…

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The First Steps in Blended Language Learning

You’ve heard colleagues talking about it. You think you understand the benefits. You’re finally ready to take the plunge into blended learning. But how do you make it happen? It helps to first have a picture in your head of how you want your language-learning classroom to function with the new technology. You’ll want to ask yourself: What are my available resources? How much interaction do I want with the kids? How comfortable am I with letting programs and apps instruct the students? Where do grades come from? Do I even need grades? Available resources will determine a lot about…

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4 Tips for Building a Language Training Budget

This is the last post in a series centered around crafting an effective language strategy for your business, featuring the work of Harvard Business School professor and former vice chairman of Goldman Sachs, Robert Steven Kaplan. You would think that in today’s multinational economy that providing language training for employees would be common practice. For some organizations, it is. But as Harvard professors Robert Steven Kaplan and Tsedal Neeley wrote in a recent piece for the Harvard Business Review, that’s not always the case: [Organizations have] a tendency to over rely on external lateral hires with a certain degree of language…

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The Manager’s Role in Language Strategy

This is the eighth post in a series centered around crafting an effective language strategy for your business, featuring the work of Harvard Business School professor and former vice chairman of Goldman Sachs, Robert Steven Kaplan. Managers are the conduit for any company-wide strategy an organization chooses to adopt, and that is certainly the case when a company is positioning itself linguistically. Communication is important. Whether a company is operating under a lingua franca or not, it’s the managers that have the most to do with a language strategy’s success or failure. When it comes to language strategy, here are…

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The Importance of World Language Series: Creating Global Citizens Through Language Learning

World Language Path to Success Series – Part 4 This post is the fourth of four in a series that seeks to advance the conversation of the importance of world language learning in the nation’s schools and how the Rosetta Stone® Language Learning Suite can help. Isolationism didn’t work for America’s foreign policy in the 20th century and it’s becoming apparent that isolationism won’t work for the nation’s students in the 21st. The nation’s economy is increasingly international in nature. Domestic employees might have team members all over the globe. And, perhaps, rather than those employees having to speak English,…

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The Fluency Myth: Why Speaking Some Might Be Better Than Speaking Fluently

This is the seventh post in a series centered around crafting an effective language strategy for your business, featuring the work of Harvard Business School professor and former vice chairman of Goldman Sachs, Robert Steven Kaplan. Let’s conduct a small informal poll. An American head of a multinational corporation’s Tokyo office is fluent in Japanese, having spent most of his childhood there while following his father’s military career. Another American, also the head of another company’s Tokyo office, speaks what can only be described as broken Japanese. It requires a lot of hand signals and pointing to get his point…

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Underdog: Being the Non-Native Speaker on the Call

This is the sixth post in a series centered around crafting an effective language strategy for your business, featuring the work of Harvard Business School professor and former vice chairman of Goldman Sachs, Robert Steven Kaplan. One of the places in which a deficiency in language skills is most apparent is in telephone communications. Non-verbal cues aren’t present (unless you’re videoconferencing) and if your language is in the minority on the call, you have the inherent fear of being out of the loop at a meeting that you are actually attending. If a multinational company has adopted a lingua franca,…

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Adult Language Learning Is the Focus at COABE 2015

Rosetta Stone will be presenting the latest digital learning solutions at the 2015 edition of the Commission on Adult Basic Education’s annual conference. The convention runs from April 21st to the 24th in Denver, Colorado. You can find us in booth #100 in the Exhibit Hall. With over 1,500 adult educators in attendance, COABE is one of the largest gatherings in the field. Reflecting that size, there will be 24 preconference and more than 300 concurrent sessions from which to choose. We’re excited to show attendees and guests how the Rosetta Stone® Language Learning Suite for Higher Education aligns with…

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